How Angry Clients Can Help Your Business

Nobody likes dealing with angry clients, but doing so can be a competitive advantage for several brands. Qualtrics found that 50% of shoppers think their complaints don’t go to anyone who can or will act on it. Businesses that listen and respond to client complaints, therefore, could gain a competitive advantage. We asked business leaders how they prevent angry clients, handle client complaints and turn angry clients into something positive for the business. How Do You Prevent Angry clients? “Anger is a strong emotion typically generated as a result of high effort or a mismatch between expectation and reality,” Julie Miller, VP of product management at Clarabridge. Preventing angry clients, therefore, comes down to making it easy for them to communicate with your organization. “Analyze the client journey and communications across multiple channels to identify and remove points of friction that cause frustration, repeat contacts, channel hopping and redundancy.” It’s